Case studies · flylinz
flylinz: one look from flyer to website
For the flight school at Linz Airport we built a presence that looks the same from the first flyer to the website and makes people want to fly themselves.
Client Club and flight school at Linz Airport (LOWL)
Starting point
Win more people for trial flights and pilot training. That needs a presence that picks up prospects from the Instagram post through the flyer to the website and looks the same everywhere.
What we delivered
- Corporate design sheet with colours, fonts and logo usage
- Website with pages for trial flights, training and fleet
- Training brochure for PPL and LAPL
- Flyers for trial flights and for licensed pilots, poster for the info evening
- Trial flight package with boarding pass voucher, envelope and briefing
- Roll-up, business cards and stickers
- Merchandise: patches, table runners and polo shirts
- Instagram series on the fleet and a Christmas video
“From flyer to website our presence now feels all of a piece, and the boarding pass turns a trial flight into a gift people like to pass on.”
Insights
How we went about it
Shared foundation
Colours, fonts and logo usage are set in a CI sheet so that every piece fits together.
Print for the airfield and info evening
Brochure, flyers and poster inform about trial flights and training where prospects pick them up.
Trial flight package
The boarding pass voucher turns a trial flight into a gift people like to give.
Online and offline
Website and Instagram use the same design and lead to trial flights and training.
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